Today, almost all casting begins with an on-line audition. More on that process here. That means that actors have come to bear the weight of hiring a coach, producing a professional quality audition tape at home, paying for a reader (or in our case, Mom does it), and submitting it in the timetable created by the casting director. It has made casting more accessible to those in smaller markets, but has it really? Are those tapes from North Dakota getting watched? We have effectively become their employee, as we seek employment! SAG-AFTRA, celebrity actors and the CSA have all reacted to articles in Deadline Hollywood here, each article with hundreds of comments:
Casting Directors Sound Off on Self-Tape Controversy “We Shouldn’t Be Taking Money from Actors” by Nellie Andreeva for Deadline Hollywood
SAG-AFTRA Scolds Casting Offices for Charging for Audition Tapes “It is An Optical and Ethical Disaster” by Lynette Rice, Dave Robb for Deadline Hollywood
And then there is the union reaction to the use of AI:
Hollywood’s AI Anxiety is Showing by J. Clara Chan for Hollywood Reporter
But what would happen if we totally relied on technology for casting? What would happen if we eliminated casting directors?
IS ARTIFICIAL INTELLIGENCE GOING TO CAST YOU?
It would seem that casting directors are on their way to becoming irrelevant. Horrific as this sounds, hear us out.
If Casting Directors were wise, they would insist on the face-to-face interaction so they could sell their expertise and creativity; so they could remain a real part of the creative process.